Jessian Choy
City of San Francisco

Jessian Choy spends weekends finding toxic products to ban from her house. She understands everyone isn’t as obsessive-compulsive. Yet. So she’s experimented with behavior change for organizations since 1999. At San Francisco Dept. of Environment, she led the creation of SFApproved.org to make it easier for you to buy over 1,000 green products. (It was in the NY Times). And she uses fun scavenger hunts to engage 28,000 City staff with draconian laws to buy green. She makes online surveys that instantly show staff their Buy Green Score so they’re motivated to be greener before they submit it. She also works on green contracts the City has with vendors. She received the national David Brower Award for starting an organization in 2002 that led 80% of University of California Santa Cruz students to vote for the campus to commit to the Kyoto Protocol to reduce climate change. Get her Fun & Draconian Tips to “Make” People Happy, Healthy or Green at: